“Stashed away in the byzantine language of the Affordable Care Act or Obamacare are rules that have caused a big bang-size explosion in health care startups–led by founders who will reinvent the health care industry.
“A lot of things that are happening because of the ACA should have been happening anyway,” says Arvind Rajan, a former LinkedIn executive who founded a software and services company called Cricket Health that will administer in-home dialysis to patients with end-stage renal disease. “It’s not like people didn’t care about outcomes before, but, you know, they go where the money is.”
The obstacles facing entrepreneurs seeking to innovate in health care are plentiful. Regulations limit their freedom of action; consumers and doctors cling to ingrained habits; politicians on the right and the left threaten to scrap the whole framework and start again from scratch. But for those who can navigate these pitfalls, the potential rewards are equally towering: a chance to share in the value that would be unlocked by engineering hundreds of billions of dollars in waste out of the health care system, and a portion of the credit for solving one of America’s biggest and most intractable problems.”